Privacy policy
This Privacy Policy describes how TrayBonne (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit or make a purchase from traybonneuk.myshopify.com (the “Site”). It also explains your rights and how to contact us if you have any questions.
By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Site.
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- IP address
- Web browser type
- Time zone
- Cookies installed on your device
- Individual web pages or products viewed
- Referring websites or search terms
- Interaction with the Site (e.g., clicks, scrolling, time on pages)
We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including a unique anonymous identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
- Log Files: Track actions on the Site and collect data such as your IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Order Information
When you make or attempt to make a purchase through the Site, we collect certain information from you, including:
- Name
- Billing address
- Shipping address
- Payment information (including credit card numbers or other payment details)
- Email address
- Phone number
We refer to this information as “Order Information.”
Combined Personal Information
Throughout this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect primarily to:
- Fulfill orders placed through the Site (processing payments, arranging shipping, and providing invoices/order confirmations).
- Communicate with you regarding your order status or inquiries.
- Screen orders for potential risk or fraud.
- Provide you with marketing or promotional communications (when in line with the preferences you have shared with us).
We use the Device Information to:
- Identify and prevent fraud or potential security threats (specifically, your IP address).
- Optimise and improve our Site by analyzing how customers browse and interact, and to measure the performance of marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. For example:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- Google Analytics: We use Google Analytics to understand how customers use our Site. Learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to:
- Comply with applicable laws and regulations.
- Respond to lawful requests (such as subpoenas or warrants).
- Protect our rights, property, or safety.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt out of targeted advertising:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track (DNT) signal from your browser. DNT is a privacy preference that users can set in certain web browsers. However, there is no universally accepted standard on how to interpret DNT signals.
Your Rights
European Residents (GDPR)
If you are in the European Economic Area (EEA) or the UK, you have certain rights under the General Data Protection Regulation (GDPR) or UK data protection laws, including:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Rectify: Request to correct or update any incomplete or inaccurate data.
- Right to Erase: Request deletion of your Personal Information under certain circumstances.
- Right to Restrict or Object to certain processing of your data.
- Right to Data Portability: Request a copy of your Personal Information in a structured, machine-readable format.
If you would like to exercise any of these rights, please contact us using the information in the Contact Us section below.
Data Retention
We retain your Order Information for our records unless and until you ask us to delete it. We may keep certain information longer if necessary to comply with legal obligations, resolve disputes, or enforce our agreements.
Security Measures
We take reasonable precautions and follow industry best practices to ensure your Personal Information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
International Data Transfers
Please note that your information may be transferred and stored outside of your country of residence, including Canada and the United States, where privacy laws may not be as protective as those in your jurisdiction. We will take steps to ensure your data is treated securely and in accordance with this Privacy Policy.
Minors
The Site is not intended for individuals under the age of 16 (or the age of majority in your jurisdiction). We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us immediately so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Your continued use of the Site after any changes signifies your acceptance of these updates.
Contact Us
For more information about our privacy practices, or if you have questions or concerns, please contact us by email at:
- Email: hello@traybonne.com
By using our Site, you acknowledge you have read and understood this Privacy Policy.